Marketing & Sales Enablement Generalist

Job Details

Salary

 $82,000 - $90,000, depending on experience

Job Type

     Full-Time

Shift Availability

 8:30am-5:00pm Monday-Friday

Preferred Location

     Folsom, CA.

About Us

In 2010, CGT Global was created to change the entire life science and medical industry. We accelerate research and clinical trials through our expansive Collection Centers, state-of-the-art cell manufacturing laboratories, and by actively building the largest global network of hospitals and clinics. In doing this, we change the landscape of research and clinical projects, effectively, efficiently, and at the speed in which patients expect. That means new cures and treatments can reach patient care faster, giving months and years back to the people afflicted with serious medical conditions.

Our Mission: We accelerate the cure and prevention of significant medical conditions at life changing speed.

The Role

What this job is about:

The role entails working with sales and company leadership to help strategize, then plan, execute and measure marketing and sales enablement efforts. As a ‘Marketing Army of One,” this person must execute from end-to-end, working with many internal and partners to build brand equity and maximize customer growth, retention and engagement.
The ideal candidate has the capacity to ultimately grow into a senior leader of a professional marketing team, the humility to work their way to that level and the vision to help build the team over time. This person is a born-marketer, a natural multitasker, has an intuitive sense of priorities and an ‘example-setting’ work ethic.
To succeed in the role, you must be results-oriented, revenue-driven, an amazing communicator, effective spender and an amazing ‘translator’ between our company’s many audiences and constituents. We’re looking for someone who genuinely loves people, is creative, strategic and has excellent organizational and communication skills.
This person is especially passionate about increasing access to and reducing the cost of treatments for life-threatening illness.  If you want to practice all the tools of marketing as you learn to lead a team and ultimately, to help to lead a company, this could be your home.
To be successful, the Marketing and Sales Enablement Generalist will do the following:
Provide Omni-channel Marketing for B2B & B2C Audiences
  • Develop and execute marketing strategy-driven tactics across the digital and physical worlds, including email campaigns, PPC, social media, earned and paid advertising, online content, tradeshows, seminars, industry sponsorships, etc.
Create Captivating Content
  • Creates, coordinates and implements marketing campaigns with engaging content that attracts the right audience with the right call to action.
Champion The Sales Mission
  • Cultivates partnerships with donor and commercial sales teams to uncover the needs of each audience and delivers marketing efforts that reflect segment specific buying journeys.
Drive Data-Driven Decisions
  • Sponsors and communicates the results of market research, monitoring industry trends and customer behaviors, helping identify opportunities.
Be All About the Brand
  • Builds brand awareness. Measures and reports baseline and incremental brand awareness by audience at regular intervals.
Foster Trust and Teamwork
  • Performs a wide variety of projects as requested by leadership, sales and internal partners.

Minimum Qualifications:

  • Bachelor’s degree in business, Marketing, Communications, or a related field
  • 2+ years’ experience in marketing/marketing strategy with proven ability to deliver results.
  • MBA or equivalent markers of high achievement are a plus.
  • Proven knowledge of marketing outreach strategies and methods for both B2B and B2C.
  • Experience with CRM and lead generation strategies (Salesforce preferred)
  • Experience with marketing on social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.)
  • Experience with automated campaign management tools and SEO, PPC, SEM best practices.
  • Knowledge of CMS (WordPress, Joomla, Drupal, Sitecore, Craft, Seismic, etc.).
  • Familiarity with analytics tools (Google Analytics, Fathom Analytics, Matomo, etc.).
  • Knowledge of design software (InDesign, Photoshop, Illustrator) preferred.
Personal Aptitudes & Abilities
  • Exceptionally strategic in problem solving.
  • Agile thinker, strong bias to act support of company goals.
  • Formidable verbal, written and platform skills. A skilled editor.
  • Highly creative, out of the box thinker and novel problem solver.
  • Strong organizational, interpersonal and team building skills.
  • Cares about results and people. Builds cross-functional unity.

CGT Global is an equal opportunity employer that is committed to diversity, and values the ways in which we are different.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Benefits:

CGT Global is proud to offer a competitive benefits program that includes comprehensive health benefits, equity plan, flexible spending accounts, paid time off, holiday pay, 401k plan, and an employee assistance program.

Work Location: In person

How to Apply

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Marketing & Sales Enablement Generalist

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LEARN MORE ABOUT CGT GLOBAL

We are the leading global biospecimen provider of human primary cells, stem cells, bone marrow, cord blood, peripheral blood, and disease-state products

Advancing Medical Breakthroughs

Advancing Medical Breakthroughs

Founded in 2010, we know how important biospecimens are to medical research and how frustrating it can be waiting for samples.

CGT Global is dedicated to accelerating research projects at life-changing speed to aid in the development of new treatments and even cures for patients worldwide.

Learn More